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在台湾,由名人或知名老饕推荐的美食总是特别让人跃跃欲试,由此《食尚玩家》节目应运而生. 《食尚玩家》节目每周在TVBS欢乐台首播四期,由莎莎,2moro,浩角翔起等新生代主持人担当主持.所谓"食尚玩家",就是在游玩中享受美食,在美食中尽情游玩,所以每一期的《食尚玩家》节目都会选择一个台湾的城市或其他国家的城市,同时设置一个主题,比如省钱游,浪漫游,相亲游,温暖游等,根据这个主题来进行节目的编排,选择当地有代表性或颇受网友好评的餐厅,旅游景点,人文景观,自然风景等,通过主持人在该地区的游历和对该地区的介绍,让观众了解该地区独特的美食,美丽的自然风景和当地的人文习俗等,也会向观众推荐一些颇受当地人好评或颇受网友好评的餐厅,酒店,民宿,夜市,旅游景点,礼品店等,为观众的出行提供了很好的建议,同时,《食尚玩家》节目通过对各个地区的美食和游玩的介绍,向观众传达享受生活,热爱生活的积极向上的观念.The UGC and PGC modes rely on the output of users, so the advantage is that there is a lot of room for expansion of output and interest points, and the content output by users is easier to meet the needs of users. However, the quality cannot be guaranteed, requiring manpower review or intervention sequencing, and there is no way to control the timeliness greatly.Author: Yi Sheng, First Starter: Advertising Informant板栗点头道：这个自然，岂有送上门去的道理。(2) Market segmentation: In the "era of concentration", product spokesmen should also be detailed and spokesmen should be subdivided. Including the breakdown of gender, age, personality, nationality, etc. Different regions have different concepts, consumption patterns, consumption concepts, economic and cultural backgrounds and aesthetic methods. Stars have different influence in different regions.